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Communicating Crime Reduction

Making the most from broadcast interviews

Overview

Making the most from broadcast interviews

Introduction

Who are the broadcast media?

How can I work with them?

Getting the most from broadcast opportunities

Checklist
Useful resources
Further reading

Questions about the interview

You must understand exactly what you are being asked to do, so run through the following questions with the journalist:

·        What is the subject of the interview?

·        What does the interviewer want from you?  This means asking why they want to interview you and what contribution they expect from you. Are you being asked to defend an action, or just to comment on a situation?

·        Is the whole programme devoted to the subject or only part of it?

·        Who will the interviewer be?

·        Who else is being interviewed?

·        How long will the interview last, and is it going to be edited? If so, how?

·        At what point in the programme will the interview appear? It’s better to be scheduled towards the end, so you can respond to any criticism or misunderstanding.

·        What is the format of the interview? Will it be live or pre-recorded - see “Inteview Formats” below).

·        If the interview is part of a discussion, you need to know who else is taking part, and who will chair the debate.

·        Will there be a studio audience? If so, who will be represented, and will they be participating?



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