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checklist
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Listen to your local radio stations and watch the
local TV news. Think about how they report the news, and the type of
audience they reach.
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TV and Radio want to bring subjects to life with voices and pictures.
Think about how you can bring your stories to life for them.
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Make sure you know what you are letting yourself in for before you say
yes to an interview. Ask the journalist about the purpose of the interview
and who else will be taking part. Consider whether the CDRP should
participate, and who should be its spokesperson.
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Where possible, negotiate the interview format and your participation to
suit you, but aim to maintain a good working relationship.
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Decide your three main points and condense them into short, snappy
sentences. Think of good examples to illustrate them.
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Think about the tricky issues that could be raised and how you will
handle those.
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When speaking, keep it simple. Avoid using technical terms and
complicated figures. Stick to statements and don’t try to go into too much
background detail.
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