Communicating Crime Reduction

Connecting with business

The small print: rules and regulations 

Many public sector organisations are deterred from taking advantage of support from business, because of perceived sensitivities about entering into partnerships with commercial organisations.  

But Crime and Disorder Partnerships need to involve all sectors of the community they represent – including the business community, and there are many ways in which close partnerships can bring clear ‘mutual benefits’ which are in the interests of crime reduction agencies, business and the wider community. 

The Home Office’s Active Community Unit has welcomed such close co-operation: 

“Both large and small businesses are increasingly realising that, by contributing directly to the communities in which they operate, they are not merely discharging a responsibility but also acting in their own interest. A community in which self help thrives is one with lower crime, greater stability and a stronger economic base.”[1] 

Careful consideration always needs to be given to entering into partnerships.  Businesses will often be keen to be associated with highly credible public bodies, such as those working to reduce crime and disorder. But the nature of the relationship and any possible threat to the image or credibility of the Partnership must be considered from the outset.  

·        Is the business respectable and financially stable?

·        Do any of the business activities contradict or cut across the aims and objectives of the partnership?

·        Is the partnership being even-handed and fair in offering partnership opportunities to business – and not providing an unfair commercial advantage for a single business over its competitors?

·        Is the partnership convinced of a clear mutual benefit – and content that an arrangement is not motivated purely for commercial advantage in terms of direct sales of products or brands as a result of their association with a public body. Avoid direct endorsement of specific products and brands. 

Partnerships should also be aware of any local authority or agency specific guidance about entering into sponsorship arrangements, and may wish to seek advice before entering into commitments.  Partnerships will also wish to consider whether they should seek legal advice before entering into any formal contractual arrangements.

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