Communicating Crime Reduction

Working with the news media

News values

Journalists are constantly seeking out news items. They judge “news values” on their potential to grab their readers’ attention, and will typically look for factors such as an adverse or highly beneficial effect on reader’s lives, a surprising new fact or novel approach, or an item featuring a well known face.

Your task is to grab the journalist’s attention and interest by spotting and highlighting the values they look for in what you want to communicate. Broadly, journalists will be looking for local examples with a human interest element. Or, to put it another way, stories that show how the work of your CDRP is making a difference to the lives of local people.

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