Communicating Crime Reduction

Taking the message into the community

Pre-planning

• Choose the right approach: Is your message appropriate to be delivered as a face to face message? Would another approach be more effective or cheaper?
  
  

• Timing: Looking at the next 12-18 months, which local events can be identified as opportunities for CDRP presence. Make this assessment in the context of your overall communication strategy. Which are your priority audiences, what sort of issues do you need to communicate to them and at what times in the year? Remember that other events may also come along at shorter notice, so using the same assessment criteria, you will want to build in some flexibility. If there are no events which suit your purpose do you need to organise your own?
  
  

• Crime Reduction Priorities The local crime reduction strategy will have identified your main priorities and the crime trends that indicate the areas and groups most at risk.  Decide how best you can use your event programme – in conjunction with other communication initiatives – to reinforce key messages. This might include links with national campaigns, and the promotion of seasonal and topical crime prevention messages.
  
  

• What events are needed to reach your key target audiences? This could be a matter of achieving a presence in a particular neighbourhood or area, or knowing that through one event you will be able to reach a particularly important group such as businesses, older people, members of ethnic communities.  If there are no existing organised opportunities, is there scope to develop your own event, perhaps in partnership with a community group or with other organisations.

 

 

 

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