Communicating Crime Reduction

Spreading the word - using paid publicity

Planning a publicity strategy

The passport section ‘Setting your communication strategy’ looks in detail at how your Partnership should develop a communication strategy as an integral part of your local Crime and Disorder Reduction Strategy. Paid publicity activities are likely to be part of that strategy.

A central part of a developing a publicity strategy is planning the various elements that may need to be communicated most effectively with key audiences. You should recognise that some channels of communication are more effective in reaching one group of people than another.

As well as the basic considerations of cost and content, you need to know how each component in your ‘media mix’ will be produced, timed, targeted, distributed and evaluated, and how the total package will be co-ordinated to achieve greatest benefit.

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