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Communicating Crime Reduction |
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Spreading the word - using paid publicity |
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Media selection The term ‘paid publicity’ covers a wide range of different media – each best suited to delivering messages to a target audience in slightly different ways. The diagram below illustrates how some types of media – such as advertising are very good at reaching a mass audience through the power of television, radio and the press, but can only really carry simple straightforward information. Other types of media – like public reach relatively a relatively small audience i.e. the people who turn up on your stand at an event, but the face to face contact possible at event means that a complex messages can be communicated and explained in detail at an individual level.
You should think carefully about the choice of media when developing your communication strategy. The following table highlights some of the factors you may wish to take into account page 1 [2] |
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