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  crimereduction.gov.uk, the number one online information resource for the crime reduction community  

Communicating Crime Reduction

Spreading the word - using paid publicity
Overview

Spreading the word - using paid publicity

Introduction
What do we mean by paid publicity?
The role of paid publicity
When paid publicity pays
Planning a publicity strategy
Media selection

Hints and tips

What happens next?
Evaluation
The Welsh language act
Useful resources
Further reading

Hints and tips

 

Do your research first

Explore low cost options

Time it right

Get the brief right

Get the message right

 

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