Communicating Crime Reduction

Spreading the word - using paid publicity

What happens next?   

What should the public do next?….and what will you be doing to follow up your publicity initiative?

• Where possible provide a clear ‘action point’ for the public
   

• If more detailed information or advice is necessary, include a phone number, contact address or website details as a means of follow-up. Brief in advance those who may be on the receiving end of calls or queries
   

• Monitor response, phone calls, publicity material take-up or any other follow-up that your initiative has generated (including any new community contacts which may be of value in future partnerships).
   

• Build up a local database that will assist future campaign planning and crime reduction development.

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