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Communicating Crime Reduction

Research and evaluation in communication

Overview

Research and evaluation in communication

Introduction

What is the purpose of evaluation

The communication planning process

Audit or formative research

Setting objectives

Strategy & plan

Ongoing measurement

Results

Glossary

Further reading

Introduction 

This introductory guide is intended to help specialist and non-specialist communicators identify ways to use research to develop and modify their communication activity, and how to use evaluation techniques to assess whether communication activity is working.


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