Communicating Crime Reduction

Making the most from broadcast interviews

What does an effective strategy look like?

Although each local area is different, with its own circumstances and challenges to be considered, an effective communications strategy should always include:

• aims

• objectives

• key messages

• key audiences

• channels (TV, radio, newspapers, posters, internet, etc.)

• targets (which should be timetabled)

• the responsibilities of each partner agency

• resources (financial, structural and staff)

• links with the partnership’s community involvement work

• systems for review and evaluation

All strategies should be seen as a long-term investment.  A rolling communications programme, incorporating different communications channels, which reinforce each other, will have more impact and more chance of getting its messages across than a series of short-term, unconnected bursts of activity.

Home I Learning zone I Contact us I Close Window