Communicating Crime Reduction

Developing a communications strategy

Checklist

• Has the partnership agreed the communication strategy’s aims and objectives?

• Are all partner agencies committed to delivering clear and unified messages?

• Have areas of responsibility been agreed?

• Are roles and responsibilities clear?

• Has a realistic action plan been drawn up, taking into account the available resources?

• Have you identified your key messages and audiences?

• Have the links between the communications strategy and other community consultation/involvement mechanisms been made?

• Have you identified your key stakeholders?

• How will you make sure that your key stakeholders are kept fully briefed on the partnership’s work?

• Do you have mechanisms in place to facilitate two-way communication?

• Is your communications strategy flexible enough to react to changing circumstances?

• How will you monitor and evaluate your communication strategy?

• How will you measure the strategy’s success?

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