Crime Reduction - Helping to Reduce Crime in Your Area

Nacro Community safety practice briefing - July 2001

This guide has been written for community safety specialists and members of local crime reduction partnerships. It covers:

• why communication is important

• what a communications strategy should include

• how to develop and implement a communications strategy

It aims to help partnerships draw together the communications expertise of several agencies in putting together and implementing an effective communications strategy. It provides a framework and some ideas that can be adapted to suit the particular local circumstances of each partnership area.

Contents

• Introduction

• The importance of communication: the reasons for developing a communications strategy

• A communications strategy: what it looks like

• Developing and implementing a communications strategy

• Getting started

• The right structures

• Ensuring a recognisable identity for the partnership

• Identifying key messages and key audiences

• Identifying channels and ensuring a balanced strategy

• Building relationships with key stakeholders

• Aligning your strategy with other key local partnerships

• Two-way communication

• Monitoring, evaluation and review

• A flexible future

• Developing a communications strategy: a checklist

• Useful resources

• Bibliography and further reading

Getting a copy

Crime stories: A guide to communications strategies for community safety partnerships PDF 68Kb